Multiple Attempt Calling - Only uncontacted calls are reloaded at the start of calling hours. Numbers will be removed when "Talked to Correct Person" or "Remove from list" call result is recorded with the target, no matter the result of that conversation. Calls with no call result (i.e. voice mail or no pickup) and calls with a "NEXT CALL - No Contact" call result will get reloaded to be attempted again in the future. These uncontacted voters will be loaded each morning until everyone is contacted regardless of number of attempts.
"Talked to Correct Person"
| RESULT: |
"Remove from List"
Keep in list
- Confirm understanding that callers have a high burden of responsibility for selecting the correct call result.
- Option for if the list is completed before calling time ends, should the list reload calls the same day or wait until the next day.
- If picking same day, Required option for choosing the maximum number of passes same day of uncontacted numbers on this list if it finishes before calling time ends. Read more about number of attempts to make below.
- Generally recommended for:
- During GOTV when you do want to contact everyone on the list and don't mind multiple attempts calls to get someone on the line since they are known supporters.
- Small universes where your volunteer capacity is going to be able a majority or plurality of your list each day and you don't have more numbers to load.
- This is the best strategy for when you have a cleaned finite universe and want to attempt people multiple times until you talk to them.
- This is also a good list order for when you expect to make it through a list on a daily basis but are unable to send refreshed lists on a daily basis.
- Uncontacted voters will be loaded each morning until everyone is contacted regardless of number of attempts.
- Your program will need to be sure callers understand each call result option and how to correctly select the appropriate call result option. Incorrect selections will result in known bad numbers or previously contacted targets receiving multiple unnecessary call attempts. Read about our call result options here.
Number of Attempts to Make
When choosing Multiple Attempt Calling, your team is confident that you would like to talk to every person on your list. How many times should you complete the list before replacing it? How long should the list exist without replacement?
Each complete pass through your list yields diminishing returns. While you wish to identify the support for every target on your list, not everyone will answer even after multiple attempts have been made. As this reduced efficiency varies too much for us to give a definitive answer, due to factors as diverse as weather conditions and regional behaviors, the best gauge is to monitor your results daily. Note when you see a marked decrease in the percentage of canvassed identifications and prepare a new list immediately.
As a general suggestion, we advise all organizations to consider replacing lists weekly. Your comprehensive strategies including email, texting, and canvassing will inevitably have some amount of overlap with your calling lists. By replacing your multiple attempt lists at least weekly, we find a successful balance of repeating attempts to a calling list with minimal overlap with your other outreach efforts.
- For a given week, five complete passes is a solid guiding rule for a thorough effort to reach everyone possible via the Multiple Attempt strategy. You should track your results to see when your list is not worth another attempt
- Outside of GOTV, we suggest to limit daily repeat round of calls to one extra rotation only. In times of high urgency campaigns can see valuable results on a third attempt in a single day. A fourth attempt in a single day is highly inadvisable - "do not contact" requests soar as a percentage of results
- Contact rates vary widely for many factors from accuracy of the numbers on the list, to the day and time of your calls; 20% contacts is exceptional, while a dive in contact results to under 5% would indicate a new list should be created
- Regularly replacing your Multiple Attempt list with new lists minimizes overlap with other outreach efforts, but also maximizes your ability to track who belongs at which step of your engagement process - from unsure, to supporter, to donor, to volunteer
See Understanding Multiple Attempt Calling for more strategical advise.