Avoid Campaign Provisioning Delays with Dedicated Phone Numbers
You asked for it, and it's almost here. Dedicated Phone Numbers for U.S. customers will be available in the next two weeks! This was one of our most highly requested features, and it will increase your ability to send messages via ThruText in a timely fashion.
We strongly encourage you to take advantage of this new feature when it goes live. Using Dedicated Phone Numbers allows you to avoid the provisioning delays that sometimes happen with Single-Use (aka “On-Demand”) numbers. And with Dedicated Numbers, your recipients will have the added trust of getting your messages from a consistent number.
You will still be able to procure Single-Use numbers. Once Dedicated Numbers go live, we will Delay Campaign Launching for Single-Use numbers until those numbers are fully provisioned, which can take as long as 12 hours at peak times. We know provisioning delays are frustrating, so we are excited about how Dedicated Phone Numbers can expedite your campaign creation experience!
You can read more about Dedicated Phone Numbers, Provisioning-Delayed Launching, and other upcoming changes below.
Dedicated Numbers for U.S.
(Expected Rollout: late August)
Historically, ThruText has relied exclusively on Single-Use phone numbers to send your messages. We acquire these numbers when a campaign is launched and give them up when a campaign is archived. Coming soon, U.S. clients will be able to acquire up to 5 Dedicated Phone Numbers that will be persistently connected to their accounts. Clients can choose the area code of these numbers and the numbers can be used on multiple campaigns. A recipient of a message from two campaigns that use the same Dedicated Number will see the messages in the same thread on their phone. Please see our resources on Phone Number Page and Campaign Launching Details for more information. This feature has been available to our U.K. clients since May, and we are excited to roll it out soon to our U.S. clients.
Provisioning-Delayed Launching for U.S.
(Expected Rollout: late September)
Because Dedicated Phone Numbers will allow campaigns to launch on already provisioned numbers, once we roll it out, we will begin to delay the launching of U.S. campaigns using Single-Use numbers until the number is fully “provisioned” with all major phone carriers. Our downstream providers consider messages sent on unprovisioned numbers to be “unregistered traffic.” Sending unregistered traffic lowers the deliverability of your messages, so we’re taking this step to maintain the deliverability you’ve come to expect from ThruText.
If you are concerned about this delay for campaign launching, we strongly encourage you to begin using Dedicated Numbers as soon as they are available. Once a Dedicated Number is provisioned, it can be used repeatedly to launch campaigns without delay.
Auto-Archiving Unused Campaigns
(Expected Rollout: mid-September)
Once we enable Dedicated Phone Numbers, we will also begin Auto-Archiving any campaign with no incoming or outgoing text messages for the past 30 days. See our guide on Campaign Auto-Archiving for additional details. We have historically archived unused campaigns for you on a semi-regular basis, to release valuable numbers. This archiving will now happen automatically. Auto-Archiving will apply to campaigns with Single-Use and Dedicated Numbers. We are instituting this change for two reasons:
- Thousands of unused campaigns take up computing resources that degrade the performance of our system. Stability is always our number one concern, especially at this critical time in the year.
- Dormant campaigns with unused phone numbers represent a meaningful cost to GetThru (we pay for those phone numbers on a monthly basis) without providing any value to our clients. Saving money on those phone numbers allows us to focus our resources on improving our tools and services for you!
We know that some clients keep campaigns open indefinitely for specific reasons. If you are concerned that auto-archiving will negatively impact your use of GetThru, please contact [email protected], and we will review if your account can be exempted from auto-archiving.
We also plan to auto-archive ThruTalk campaigns with no dials for more than 30 days to ensure consistency across our tools.
We will provide in-app notifications about all of these upcoming changes as they roll out. And, of course, if you have any questions, please contact [email protected].